How Differences Between Fashion Innovators and Non-Innovators Among Young People?
نویسندگان
چکیده
منابع مشابه
Explaining Fashion Cycles: Imitators Chasing Innovators in Product Space
This paper considers the problem of a fashion trend-setter confronting an imitator who can produce the same product at lower cost. A onedimensional product space is considered, which is an abstraction of the key attribute of some consumer good. Three broad strategies can be optimal for the fashion-leader: (1) Never innovate; milk pro ts from the initially advantageous position but ultimately co...
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ژورنال
عنوان ژورنال: AFEBI Management and Business Review
سال: 2017
ISSN: 2548-5318,2548-530X
DOI: 10.47312/ambr.v1i01.29